• Aug. 6, 2023
  • Media strategies and relations
  • Client: Festival de Lanaudière
  • Culture, Event

Spotlight on the Festival de Lanaudière

An agile media relations strategy to promote the Festival de Lanaudière and its noble mission.

The Festival de Lanaudière presented more than 30 concerts and events showcasing classical music’s biggest international artists from July 7 to August 6, 2023.

Objectives

Exponentiel deployed a media relations strategy before, during and after the event, to promote the Festival and its mission to democratise classical music.

Strategies

Before:

  1. Distributing a press release revealing the programming
  2. Sending personalised media pitches and coordinating interviews
  3. Sending invitations to targeted media

During:

  1. Sending daily recaps to media
  2. Coordinating interviews and on-site presence

After:

  1. Distributing a summary press release
  2. Coordinating interviews
Xavier Roy, general manager of the Festival de Lanaudière and Mathieu Dufour, Quebec comedian

Impact

Media attention generated by this strategy allowed the Festival de Lanaudière to gain visibility with Quebec media, both mainstream and specialized. Furthermore, the Fernand-Lindsay Amphitheatre saw, on average, a 20% increase in attendance per concert.

Highlights

  • 160 mentions in Quebec media, both mainstream and specific, were generated, a 23% increase compared to the 2022 edition.
  • Reach is estimated at 46,572,230 people.
  • Publications in Le Devoir and La Presse, as well as on Radio-Canada’s radio and television programs Salut Bonjour and Bonsoir Bonsoir.