Tamara sets herself apart through her rallying leadership and agility, which grant her the remarkable ability to immerse herself in her clients' everyday experiences and understand their business realities. Recognized for her 360° strategies and ease in handling critical situations, she admits she loves crisis management and events planning, areas with their fair share of unforeseen situations and uncertainties that nevertheless stimulate her creativity and sharpen her reflexes.
For over a decade, Tamara worked in the private (Videotron) and public (Minister of Immigration, Diversity and Inclusion, Minister of Education, Leisure and Sport) sectors, as well as in agencies (TACT Intelligence-conseil, Mercure Communication), in both project management and execution. She has served as both a multidisciplinary team manager for major projects, and a consultant to senior executives in organizations of all sizes and in a variety of sectors.
Tamara is adept at building and maintaining trust-based relationships with media representatives and key public sector figures. She also possesses vital internal communications expertise in the context of a major reorganization.
Tamara holds an MBA from HEC Montréal as well as a Bachelor in Public Communications from Laval University. She joined the Exponentiel team in January 2023.
She loves life at Exponentiel because…
The mandates are very diverse, which provides endless opportunities to learn about a multitude of subjects, sectors, and projects. I enjoy being a Jill-of-all-trades.
What’s most important to her
Over the course of my career, I've had the privilege of working with a number of organizations directly and indirectly involved in education, a topic and cause that have always been important to me. Since joining Exponentiel, I've had the opportunity to work with Mères avec pouvoir, an organization that helps single female heads of household regain control of their lives. Although the organization offers housing, daycare and psychosocial support, many of its beneficiaries take on the additional challenge of returning to school.
I also sit on the Board of Directors of the Caisse Desjardins de Sault-au-Récollet-Montréal-Nord. This financial institution offers annual scholarships and financial education programs in addition to supporting a variety of social causes.
Her Exponentiel attitude: strategic innovation
I describe myself as a strategist, because that's what drives me. Strategy is the starting point; however, you have to dive deeper depending on your client’s needs.