Nancy Bouffard

Nancy firmly believes that attentiveness is her most powerful weapon. With her exceptional creativity, kindness and leadership, she consistently generates excellent ideas to drive organizations further. At work as in life, she relies on authenticity, humour and teamwork to get things done.

Throughout her 30+ years of experience, Nancy has been involved in all aspects of communications, both external and internal. She has worked in complex private and public organizations - both unionized and non-unionized - mainly in the media (Cogeco, TC Transcontinental) and manufacturing (Groupe Canam, Domtar) sectors. In addition to coaching numerous senior executives and managing multidisciplinary corporate communications teams, she has contributed to an extensive range of internal and external initiatives related to brand management, mergers and acquisitions, major corporate reorganizations, employer branding, and financial communications.

She was excited to join the Exponential team in 2023 as Vice President. Over the years, Nancy discovered a passion for supporting executives in their internal and external outreach efforts as well as marked excellence in developing creative communication strategies that consistently align with organizational objectives.

Nancy’s academic credentials include training in French-language writing and communications from Université de Sherbrooke and a leadership program at McGill.

She loves life at Exponentiel because…

Each client has a distinctive story to tell that sets them apart from their competitors and makes them stand out from the crowd. Pinpointing what makes them unique and bringing together a team of passionate people to share that story is very satisfying.

What’s most important to her

The issue of homelessness really resonates with me. My daughter works at The Old Brewery Mission and I expect to become actively involved there in the future.

Her Exponentiel attitude: dynamic responsiveness

I love the adrenaline rush when you need to quickly problem-solve. My listening skills are a real asset when we have to recalibrate and become more efficient. I can’t emphasize enough that communication is far from an exact science. The more we know, the more questions we ask, the stronger our strategies become!