
Nancy Bouffard
Nancy is convinced that listening is her most powerful skill. With her creativity, kindness, and leadership, she always manages to find excellent ideas that help organizations move forward. At work and in life, she values authenticity, humour, and teamwork as the keys to progress.
With over 30 years of experience, Nancy has touched every aspect of communications—both internal and external. She has worked within complex private and public organizations, unionized and non-unionized, mainly in the media (Cogeco, TC Transcontinental) and manufacturing sectors (Groupe Canam, Domtar). Over the years, she has supported numerous senior executives and led multidisciplinary corporate communications teams. She has contributed to a wide range of internal and external projects, including brand management, mergers and acquisitions, major organizational restructurings, employer branding, and financial communications.
Nancy joined the Exponentiel team with enthusiasm in 2023 as Vice President. Throughout her career, she has developed a passion for guiding leaders in enhancing their internal and external visibility, while excelling at designing creative communication strategies that are always aligned with organizational goals.
Nancy holds a degree in French Writing and Communications from the Université de Sherbrooke and completed a leadership program at McGill University.
She loves life at Exponentiel because…
Every client has a story to tell—one that sets them apart and helps them shine. Identifying what makes them unique and bringing together a passionate team to share that story is deeply rewarding to me.
What’s most important to her
I’m deeply moved by the cause of people experiencing homelessness. My daughter works at the Old Brewery Mission, and I plan to get actively involved with the organization in the near future.
Her Exponentiel attitude: Dynamic responsiveness
I love the rush that comes with finding quick, effective solutions. My active listening gives me a head start when it’s time to adjust for greater impact. Communication is far from an exact science—the more we learn and question, the stronger our strategies become!