An entrepreneur at heart and a seasoned executive, Brigitte has led nearly every aspect of marketing, communications and business strategy throughout her career. For over two decades, she has advised executive teams on major issues—leadership transitions, operational transformations, mergers and acquisitions, brand launches and positioning—demonstrating her ability to navigate dynamic and complex environments with confidence.

She has held key roles at the Caisse de dépôt et placement du Québec, GE Capital, Sun Life and VIA Rail, and more recently has led consulting mandates for SMEs in engineering and architecture. Curious and creative, she mobilizes teams and consistently exceeds expectations.

Brigitte holds a bachelor’s degree in communications with a specialization in radio, and a second in public relations, both from Université du Québec à Montréal.

The diversity of sectors and projects fuels my natural curiosity and keeps me tuned in to emerging trends.

Brigitte is guided by a desire to create tangible, positive impact—at work and in life. Always ready to help, she focuses her energy into maximizing the value and reach of the organizations she supports. A long-time advocate, she serves on boards and contributes to fundraising campaigns for causes related to women’s well-being and mental and physical health. In 2021, she raised tens of thousands of dollars through Leucan’s Shaved Head Challenge.

The more complex the challenge, the more ambiguous the context, the higher the stakes—the more energized I feel. Constraints push us to design truly innovative and lasting solutions.