Two Exponentiel projects rise above the rest at the SQPRP 2022 Awards of Excellence
Exponentiel was awarded two Prix d'excellence by the Société québécoise des professionnels(le)s en relations publiques (SQPRP) at the May 31, 2023 gala, which honored the best communications projects of 2022.
For the second consecutive year, Exponentiel has been recognized for the creativity and effectiveness of its communications:
- Silver award in the Social Campaign category for our Défi collation (Snack Challenge) project with Allergy Quebec
- Silver award in the External Public Relations Program category for the Ivanhoé Cambridge Ring project.
Putting elected officials in the shoes of an allergic child with Allergy Quebec
Allergy Quebec has been working for over 30 years to advance the safety of people living with food allergies. To mark Food Allergy Awareness Month, the 125 members of the Quebec government received a snack bag containing foods commonly found in lunch boxes, but which all contain an allergen. The Snack Challenge campaign generated over 10 direct results, surpassing the initial objective, and enabled Allergy Quebec to seek support from the government for the future introduction of a bill.
Showcasing an important artistic legacy for Montreal with the Ring
Only a few months after its inauguration, Place Ville Marie's Ring is already recognized as an emblem of Montreal. The Exponentiel family provided media relations support to Ivanhoé Cambridge for the announcement of the project, its inauguration and its illumination. With a solid media strategy, our agency helped generate significant exposure for the Ring, with nearly 300 media mentions across Canada, making it one of the most widely covered public art projects of recent years.