Clara Binette

Clara stands out for her energy, natural ease with people and genuine kindness, qualities that shape every interaction she has. Curious and deeply people-oriented, she approaches every project with enthusiasm and empathy, always striving to build authentic, meaningful connections. Her ability to thrive in a wide range of environments and adapt quickly makes her a versatile and committed communications professional.

Throughout her career in communications and public relations, Clara has developed an approach that is both structured and intuitive, grounded in a deep understanding of challenges and the power of human relationships. Her experience spans both the corporate world at Bombardier and the municipal sector before making the move to agency life, giving her a broad perspective on every mandate. Known for her rigour, versatility and strong organizational skills, she moves projects forward with efficiency while remaining attentive to the people behind them.

Clara holds a bachelor’s degree in communications with a specialization in Public Relations from UQAM. She is fully invested in her advisory role and thrives in collaborative environments where people remain at the heart of every initiative.

She loves life at Exponentiel because…

What motivates Clara most is the relationships she builds with people. She enjoys working in an environment where authenticity and collaboration are at the heart of everyday interactions.

What’s most important to her

A true animal lover, Clara is deeply committed to animal welfare. She actively supports initiatives that protect animal rights and advocates for causes that promote their well-being, reflecting her desire to help build a more respectful and compassionate world.

Her Exponentiel attitude: Realistic Optimism

Clara naturally looks for the positive, while never shying away from putting things into perspective. She isn't afraid to ask the questions that matter or challenge ideas that move projects and people forward.