{"id":940,"date":"2023-01-08T00:00:16","date_gmt":"2023-01-08T05:00:16","guid":{"rendered":"https:\/\/www.exponentiel.ca\/nos-services\/communication-numerique\/"},"modified":"2023-12-15T12:34:03","modified_gmt":"2023-12-15T17:34:03","slug":"digital-communications","status":"publish","type":"services","link":"https:\/\/www.exponentiel.ca\/en\/our-services\/digital-communications\/","title":{"rendered":"Digital communications&nbsp;&nbsp;&nbsp;&nbsp;"},"content":{"rendered":"<div class=\"spacer-x2\"><\/div>\n<p class=\"large\"> Your ally to amplify your online presence <\/p>\n<p>Having an online presence is great, but having a web strategy and planning aligned with your business objectives is even&nbsp;better.<\/p>\n<p>Our agency can count on digital communication strategists who not only know the ins and outs of the web, but also how to leverage it to reach your target audience.<\/p>\n<div class=\"spacer-x3\"><\/div>\n<picture class=\"grid-column-end-span-4 img-fit-auto img-out-of-grid-left border-radius-mask align-self-center\"><img decoding=\"async\" src=\"https:\/\/www.exponentiel.ca\/wp-content\/uploads\/2023\/01\/img-services-communication-numerique.jpg\" alt=\"Antoine Gagnon, Digital Communications Consultant at Exponentiel\" \/><\/picture>\n<div class=\"grid-column-start-6 grid-column-end-span-7 align-self-center\">\n<div class=\"h2\">\n<h2>How we go about&nbsp;it<\/h2>\n<\/div>\n<p>The first step is often an evaluation of your online performance, followed by a diagnosis. A digital strategy is then drawn up, including the planning of messages and actions using the tools best suited to your company&#8217;s context: online advertising, content creation (blogs, podcasts, infographics), Google Ads, or&nbsp;other.<\/p>\n<\/div>\n<div class=\"spacer-x3\"><\/div>\n<div class=\"grid-column-end-span-12 bckg-light-green bckg-outside-grid container-padding-x1\">\n<div class=\"h2 color-black\">\n<h2>We help you stand&nbsp;out<\/h2>\n<\/div>\n<ul class=\"unordered-list text-transform-uppercase col-indent\" style=\"--col-indent: 1;\">\n<li>Digital strategy<\/li>\n<li>Digital marketing<\/li>\n<li>Search Engine Advertising&nbsp;(SEA)<\/li>\n<li>Search engine marketing and keyword purchasing&nbsp;(SEM)<\/li>\n<li>Search engine optimization&nbsp;(SEO)<\/li>\n<li>Online advertising<\/li>\n<li>Diagnostics and performance evaluation<\/li>\n<li>Content creation: social media, blogging, copywriting, thought leadership, and&nbsp;more<\/li>\n<li>Audiovisual content creation: photos, videos, infographics, podcasts, and&nbsp;more<\/li>\n<li>Positioning<\/li>\n<li>Editorial calendar<\/li>\n<li>Platform-specific editorial strategy and&nbsp;recommendations<\/li>\n<li>Online campaign<\/li>\n<li>Identification of content pillars<\/li>\n<li>Community management<\/li>\n<li>Google Adwords<\/li>\n<li>Amplification<\/li>\n<li>Newsletters<\/li>\n<li>Tool and platform recommendations<\/li>\n<li>Diagnosis and analysis of platforms: website, extranet, intranet, social&nbsp;media<\/li>\n<li>Benchmarking of LinkedIn presence and management of executives&#8217; online&nbsp;image<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Social media and search engines offer unlimited possibilities, but you still need to know how to use them effectively with a good digital strategy.<\/p>\n","protected":false},"featured_media":1605,"template":"","class_list":["post-940","services","type-services","status-publish","has-post-thumbnail","hentry"],"acf":{"header_classes":["bckg-light-blue"],"header_title":"Digital communications","header_text":"The web can be a jungle for leaders who don't know how to navigate the digital world. Social media and search engines, in particular, offer limitless possibilities, but you still need to know how to use them&nbsp;effectively."},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Exponentiel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:site_name\" content=\"Exponentiel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":null,\"url\":\"\",\"name\":\"\",\"isPartOf\":{\"@id\":\"https:\/\/www.exponentiel.ca\/en\/#website\"},\"inLanguage\":\"en-CA\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.exponentiel.ca\/en\/#website\",\"url\":\"https:\/\/www.exponentiel.ca\/en\/\",\"name\":\"Exponentiel\",\"description\":\"Sortez du lot\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.exponentiel.ca\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Exponentiel","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/","og_locale":"en_US","og_type":"article","og_site_name":"Exponentiel","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"CollectionPage","@id":null,"url":"","name":"","isPartOf":{"@id":"https:\/\/www.exponentiel.ca\/en\/#website"},"inLanguage":"en-CA"},{"@type":"WebSite","@id":"https:\/\/www.exponentiel.ca\/en\/#website","url":"https:\/\/www.exponentiel.ca\/en\/","name":"Exponentiel","description":"Sortez du lot","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.exponentiel.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"}]}},"_links":{"self":[{"href":"https:\/\/www.exponentiel.ca\/en\/wp-json\/wp\/v2\/services\/940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.exponentiel.ca\/en\/wp-json\/wp\/v2\/services"}],"about":[{"href":"https:\/\/www.exponentiel.ca\/en\/wp-json\/wp\/v2\/types\/services"}],"version-history":[{"count":17,"href":"https:\/\/www.exponentiel.ca\/en\/wp-json\/wp\/v2\/services\/940\/revisions"}],"predecessor-version":[{"id":3286,"href":"https:\/\/www.exponentiel.ca\/en\/wp-json\/wp\/v2\/services\/940\/revisions\/3286"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.exponentiel.ca\/en\/wp-json\/wp\/v2\/media\/1605"}],"wp:attachment":[{"href":"https:\/\/www.exponentiel.ca\/en\/wp-json\/wp\/v2\/media?parent=940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}