{"id":2575,"date":"2023-08-06T12:00:45","date_gmt":"2023-08-06T16:00:45","guid":{"rendered":"https:\/\/www.exponentiel.ca\/nos-projets\/festival-de-lanaudiere\/"},"modified":"2026-09-16T11:25:37","modified_gmt":"2026-09-16T15:25:37","slug":"festival-de-lanaudiere","status":"publish","type":"projets","link":"https:\/\/www.exponentiel.ca\/en\/our-projects\/festival-de-lanaudiere\/","title":{"rendered":"Spotlight on the Festival de Lanaudi\u00e8re"},"content":{"rendered":"
<\/div>\n
\n

An agile media relations strategy to promote the Festival de Lanaudi\u00e8re and its noble mission.<\/h2>\n<\/div>\n

The Festival de Lanaudi\u00e8re presented more than 30 concerts and events showcasing classical music\u2019s biggest international artists from July 7 to August 6, 2023.<\/p>\n

\n

Objectives<\/h3>\n<\/div>\n

Exponentiel deployed a media relations strategy before, during and after the event, to promote the Festival and its mission to democratise classical music.<\/p>\n

<\/div>\n
\n
\n

Strategies<\/h3>\n<\/div>\n

Before:<\/p>\n

    \n
  1. Distributing a press release revealing the programming<\/li>\n
  2. Sending personalised media pitches and coordinating interviews<\/li>\n
  3. Sending invitations to targeted media<\/li>\n<\/ol>\n

    During:<\/p>\n

      \n
    1. Sending daily recaps to media<\/li>\n
    2. Coordinating interviews and on-site presence<\/li>\n<\/ol>\n

      After:<\/p>\n

        \n
      1. Distributing a summary press release<\/li>\n
      2. Coordinating interviews<\/li>\n<\/ol>\n
        <\/div>\n<\/div>\n\"Xavier<\/picture>\n
        <\/div>\n
        \n

        Impact<\/h3>\n<\/div>\n

        Media attention generated by this strategy allowed the Festival de Lanaudi\u00e8re to gain visibility with Quebec media, both mainstream and specialized. Furthermore, the Fernand-Lindsay Amphitheatre saw, on average, a 20% increase in attendance per concert.<\/p>\n

        <\/div>\n
        \n

        Highlights<\/h3>\n<\/div>\n
          \n
        • 160 mentions in Quebec media, both mainstream and specific, were generated, a 23% increase compared to the 2022 edition.<\/li>\n
        • Reach is estimated at 46,572,230 people.<\/span><\/li>\n
        • Publications in Le Devoir<\/em> and La Presse<\/em>, as well as on Radio-Canada\u2019s radio and television programs Salut Bonjour<\/em> and Bonsoir Bonsoir<\/em>.<\/li>\n<\/ul>\n
          <\/div>\n
          \n
          \n
          \n
          \n

          Benefiting from Exponentiel’s expertise has been an exceptional exceptional lever for us to increase the exposure of the Festival de Lanaudi\u00e8re. Their creativity, adaptability and dedication have contributed greatly to our success. We’re delighted with this collaboration.<\/blockquote>

          Xavier Roy, Executive Director of the Festival de Lanaudi\u00e8re<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          An agile media relations strategy to promote the Festival de Lanaudi\u00e8re and its noble mission.<\/p>\n","protected":false},"featured_media":5149,"template":"","categories":[110,108],"tags":[],"class_list":["post-2575","projets","type-projets","status-publish","has-post-thumbnail","hentry","category-music","category-event","services-media-strategies","services-strategie-medias-en","clients-festival-de-lanaudiere"],"acf":[],"yoast_head":"\nSpotlight on the Festival de Lanaudi\u00e8re - Exponentiel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exponentiel.ca\/en\/our-projects\/festival-de-lanaudiere\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotlight on the Festival de Lanaudi\u00e8re - Exponentiel\" \/>\n<meta property=\"og:description\" content=\"An agile media relations strategy to promote the Festival de Lanaudi\u00e8re and its noble mission.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.exponentiel.ca\/en\/our-projects\/festival-de-lanaudiere\/\" \/>\n<meta property=\"og:site_name\" content=\"Exponentiel\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-16T15:25:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.exponentiel.ca\/wp-content\/uploads\/2023\/08\/etudedecas-festivallanaudiere1-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2025\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.exponentiel.ca\/en\/our-projects\/festival-de-lanaudiere\/\",\"url\":\"https:\/\/www.exponentiel.ca\/en\/our-projects\/festival-de-lanaudiere\/\",\"name\":\"Spotlight on the Festival de Lanaudi\u00e8re - 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