{"id":1007,"date":"2023-11-14T00:00:45","date_gmt":"2023-11-14T05:00:45","guid":{"rendered":"https:\/\/www.exponentiel.ca\/nos-projets\/anneau\/"},"modified":"2026-09-16T11:25:33","modified_gmt":"2026-09-16T15:25:33","slug":"the-ring","status":"publish","type":"projets","link":"https:\/\/www.exponentiel.ca\/en\/our-projects\/the-ring\/","title":{"rendered":"Promoting an important artistic legacy for Montreal: Place Ville Marie’s Ring"},"content":{"rendered":"
<\/div>\n
\n
\n

A solid media strategy, in three stages<\/h2>\n<\/div>\n

To mark the 60th<\/sup> anniversary of Place Ville Marie, Ivanhoe Cambridge commissioned Claude Cormier + Associ\u00e9s and its renowned landscape architect Claude Cormier to create an artistic installation that would serve as a gateway to downtown. Thus was born The Ring, which is already recognized as an emblem of Montreal.<\/p>\n

\n

Objectives<\/h3>\n<\/div>\n

Exponentiel stepped in to proactively position this major project by deploying a media strategy, managing media relations and photographing the highlights.<\/p>\n<\/div>\n\"Unveiling<\/picture>\n

<\/div>\n\"Pictogram<\/picture>\n
\n
\n

Strategies<\/h3>\n<\/div>\n

The media strategy revolved around three key moments:<\/p>\n

    \n
  1. The project announcement<\/li>\n
  2. The official inauguration<\/li>\n
  3. Illumination of The Ring<\/li>\n<\/ol>\n

    Each stage was an opportunity to invite the media, but above all to prepare spokespeople, develop strong messages, proactively manage media opportunities and closely monitor press coverage.<\/p>\n<\/div>\n

    <\/div>\n
    \n

    Impact<\/h3>\n<\/div>\n

    At the end of the three stages, recognition of The Ring as a masterful art installation and a great benefit for Montreal was ensured by impressive media coverage, 95% of which was positive or neutral.<\/p>\n

    <\/div>\n
    \n

    Highlights<\/h3>\n<\/div>\n
    <\/div>\n
    \n\"Pictogram<\/picture>\n
    Nearly 300 media hits across Canada, with a total reach of 335,000,000<\/span> impressions<\/div>\n<\/div>\n
    \n\"Pictogram<\/picture>\n
    Winner of the Prix d’excellence 2022 from the SQPRP<\/a> (Soci\u00e9t\u00e9 qu\u00e9b\u00e9coise des professionnel(le)s en relations publiques) in the External Public Relations Program category<\/div>\n<\/div>\n
    \n\"Pictogram<\/picture>\n
    One of the most widely covered public art projects in recent years<\/div>\n<\/div>\n
    \n\"Pictogram<\/picture>\n
    Photos that have been seen around the world<\/div>\n<\/div>\n
    <\/div>\n
    \n
    \n
    \n
    \n

    Today, The Ring is one of Montreal’s most photographed monuments.
    It is a major contribution to the city, reflecting  the power of public art
    to act as a symbolic anchor.<\/blockquote>

    Annik Desmarteau, Vice President, Offices, Quebec, at Ivanho\u00e9 Cambridge<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n
    <\/div>\n\"Pictogram<\/picture>\n
    \n
    \n

    Breathtaking images<\/h2>\n<\/div>\n

    Our renowned photographer, S\u00e9bastien Lavall\u00e9e, captured the beauty of The Ring, particularly during the illumination event.<\/p>\n

    The images were used to support the press kit, and bear witness to the fact that The Ring contributes to the vibrancy, dynamism and allure of the heart of Montreal.<\/p>\n<\/div>\n

    <\/div>\n

    %photo-gallery%<\/p>\n","protected":false},"excerpt":{"rendered":"

    To mark the 60th anniversary of Place Ville Marie, Ivanhoe Cambridge commissioned Claude Cormier + Associ\u00e9s and its renowned landscape architect Claude Cormier to create an artistic installation that would serve as a gateway to downtown.<\/p>\n","protected":false},"featured_media":636,"template":"","categories":[57],"tags":[],"class_list":["post-1007","projets","type-projets","status-publish","has-post-thumbnail","hentry","category-real-estate","services-media-strategies","services-photography-videography","services-strategie-medias-en","clients-ivanhoe-cambridge"],"acf":[],"yoast_head":"\nPromoting an important artistic legacy for Montreal: Place Ville Marie's Ring - Exponentiel<\/title>\n<meta name=\"description\" content=\"Exponentiel made Place Ville Marie\u2019s Ring shine through an effective media strategy, managing media relations and photographing highlights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exponentiel.ca\/en\/our-projects\/the-ring\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promoting an important artistic legacy for Montreal: Place Ville Marie's Ring - 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