Imagine a corporate communications manager, comfortably settled into her 30-year career within major public companies in Quebec. Well, that manager was me! And then, bam, I accepted the somewhat crazy challenge of becoming vice president at a communications and public relations agency. Goodbye comfort zone and hello agency life, where every day is a new adventure! Nearly a year after taking on this new role, I felt compelled to share a few things I\u2019ve learned with you.<\/p>\n
Life in a PR agency: an electrifying whirlwind<\/strong><\/p>\n Working in a corporate communications team is never dull. The pace is fast, and routine is non-existent. Adrenaline had become an old friend. So, with confidence and a hint of recklessness, I approached my new life at the agency. Nearly a year later, agency life is far from smooth sailing! We go from one project to the next at breakneck speed, and each client presents their own challenges. It’s a bit like juggling flaming torches while salsa dancing. Even though rhythm runs in our veins, it remains acrobatic! And what about consulting? Each meeting is a new investigation where you must decipher each client’s precise needs and offer tailor-made solutions. I L.O.V.E IT!<\/p>\n Discovering at warp speed!<\/strong><\/p>\n Switching from a homeless organization to a biotechnology startup, with a detour through a major cultural institution, all in a single day? Welcome to my daily life! Each sector has its own codes. Luckily, I’m a champion at adapting. Diving into diverse industries has given me a fantastic opportunity to broaden my horizons and enrich my expertise.<\/p>\n